Search Engine Optimisation

Search Engine Optimisation is all about getting your site as high as possible in the search engines result pages of the major search engines for keywords related to your business.

The most important element of search engine optimisation is choosing the right keywords for your business/products. It’s not important what you think people are looking for; you need to know what people are really searching for. Site Target begins by identifying the right keywords to target; choosing terms that produce the right level of traffic to grow your business but are not so competitive that the site will be lost amongst the competition. We also provide thorough competitor research so that you can see who you main competition is and what they are currently doing.

Once the most suitable keywords have been identified, we will then integrate these keywords into the important areas of the site code and page text so that the search engines will be able to see them. Site Target knows where and how these keywords are placed on your site is essential for successfully results.

Once the site has been launched with the keywords in place, it is essential to have a monthly management plan to maintain and grow the traffic driven to the website. This monthly plan aims to grow and develop links to your website by creating content which will be of interest to potential customers, directly requesting links and keeping the site content up to date.

Site Target provides Search Engine Optimisation reports detailing what position your site is being listed on the search engines, how its position within the search engine results page has changed, where the traffic is coming from and what effect this has had on traffic to your site.